From now on the page loading speed will affect your Google ranking therefore it is very important that you have to take that extra care to make sure that your web page has an excellent mobile load speed. Let us see how we can achieve that
1. AMP (Accelerated mobile pages)
By implementing AMP you are assuring a more quicker, seamless web page loading in mobile phones giving customers an enhanced user experience and also better Google ranking. You can easily implement AMP by using the wordpress website
2. Make sure you optimize image size for all devices
Select a responsive template or theme and optimize your website across mobile devices absolutely free. The selected templates will merge seamlessly with the screen of the visitor’s device
3. Recognize the need for a responsive template or theme
In order to make your website mobile responsive you need to have three inevitables. These are a mobile app, a design template which is responsive and an excellent website versions
4. Checkout page optimization
During holiday sales, when traffic is more, in order to reduce cart abandonment you need to make the checkout process a smooth experience for customers. There are many tools and plugins that you can use to simplify checkout process
5. User generated content to convey your product details
You existing happy customers can help create new sales. All you need to do is post UGC in your site about your products and new arrivals
6. Give your customers recommendations that they cannot refuse
Give your customers suggestions, predictions and recommendations that are just ideal based on their shopping needs and budget
7. Free deliveries
Give your customers something to celebrate during the festive season like free deliveries
Make your website Search Engine Optimized for more sales
8. An attractive “Coming Soon” page
To increase conversion rates and optimization CRO create coming soon page to launch your new website page or products
9. Start running holiday campaigns
Run festive season campaigns. Utilize holiday and festive sales specific keywords to fine tune your search results. Use them in the metaphrases too for better results. This will help customers to find you easily. Use your CRM to collect leads and make maximum use of them through your CRM marketing tools
10. Analyse the ecommerce keyword performance of previous year
While you a keep a keen eye on the important keywords of 2019, make sure to follow the latest happening keywords also
11. Emphasis on voice searches
Cash in on the voice search option. 48% consumers use voice for web searches. Try to give clear answers with a target on “who”, “why”, “what”. Voice search in ecommerce is becoming more and more prominent
Reach higher average order value through promotions and campaigns
12. For more promotions during the holiday season maintain festive sales calendar
Customers love to shop during festive seasons because of different offers and sales therefore it is important to maintain a sales calendar for holiday 2020
13. Holiday season gift cards
Give customers holiday special gift cards to increase customer loyalty and retention rate. Adapt a clear CTA and gift collection theme to make an attractive landing page
Revamp your merchandising strategy
14. Showcase product bundles
Product bundles is a great way of upselling and also simplifies the customer decisions on choosing different products
15. Include more products on a single page
You have close to only 7 seconds to convince a customer to purchase, therefore try to include as many products as possible in a single page so that customers can act fast without going to the next page
16. Eliminate your “No results seen” page
You can add a live chat option, talk to sales button or even add the most trending products to this page
An option for customers to track their product delivery post checkout
17. A comprehensive method for order tracking in ecommerce
As soon as a customer books something online they will be eager to know when it will reach them. Provide them precise data about it to avoid any disappointments. You can do this by adding tracking details to shipment to your ecommerce store.
18. A reliable payment method
One way of doing it is by cross checking IP’s with the customer#34sigs billing address and also keeping a track of the Paypal account verification and making sure that it is genuine. Make sure that you only go ahead only with payment methods that are reputed.
Spread globally
19. More preparations
After ensuring everything in place make sure to take note of all the rules and regulations of the sales region that you are targeting like custom duties, taxes
20. Reducing the shipping expenses
You can achieve this by combining orders, making payments online, assigning pick up points, reducing the shipping distance, providing accurate address information etc.
21. A 7 deals offer
Try to put deals like flash sales, Buy one get one, Gift cards, Free shipping and samples, cross sells etc
Transform your festive sale customers to lifelong ones
22. Express gratitude and say a heartfelt Thank you
Plan a customer loyalty program and win the hearts of your customers. You can also use your social media channels and mail to wish your customers a happy festive season
23. Digital gift cards for your customers
Offer your customers with digital gift cards and also provide coupons, discounts to woo more customers
24. Make your exchange and return policies flawless
92 % of consumers want a hassle free return and exchange policy to shop again with you. So make sure your refund and exchange sections are up and running efficiently.
25. Execute automated email campaigns
Use email marketing techniques to follow up on your customer base even after the festive season to remind them of new product launches or any other updates happening.
26. Be ready for next year holiday sales by observing the trends of the current year
Observe the trends that helped you soar your sales figure this festive season and then use that data to plan your holiday sales 2020. But first, Say, Thank you to your customers who made it possible!
To wrap up
By ticking all the above mentioned points and integrating them to your ecommerce website you are definitely on the road to better conversions and business this holiday sales season. All you need to do is wait and see the difference for yourself!