How to start an online store?

How to start an online store
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Rajesh Marketing Head
2018-07-26


Few years before starting an online store or online business seemed distressing task for small as well as midsized business. Today, everything is simple and easier. To be precise, it becomes easier to start an online store from scratch within a short span of time.

In the first half, you have to choose your niche, develop a business plan or strategy and then find the right ecommerce platform. In the second half, you have to be very careful while dealing with the shipping gateway, payment gateway, and user-friendly design.

Last but not the least, you should focus on marketing and it means a lot.  You should deploy the latest marketing tactics in order to compete with your potential competitors. Marketing is the toughest and brainstorming part for startup companies.

No worries! In this post am going to explain a few tips to get your full-fledged online store.

Choose a niche domain and develop a business plan

Decide what to sell

Starting an online business is a great idea with lots of bright opportunities. But sometimes all your hard-work may go down due to poor business plan. If you are planning to start an online business, you should identify your niche and should take a detailed study on it.

If you are good at something then transform your skills into your online business. Make sure that hardly anyone cannot able to copy-paste your skills. It is a perfect way to enter the market. Scan the market to choose the insufficiency that can take advantage. Find the potential thing which people googled regularly.  Add such kind of products to your store to attract buyers.

Define your business model

Generally there exist two types of ecommerce business models - Stocking Products and Drop Shipping. If you own a brick-and-mortar store and you want to switch your business online. Then stocking products or inventory will suit you more.

In drop shipping, a 3rd person will handle the back end of your business for you. You don’t need to maintain inventory, shipping, and other operations. You can focus only your online store and other marketing activities.  

Register Domain and Choose Platform

Choose the perfect domain name

It is very important to give your online store a short, native and easy to pronounce the name. Your website name should be a one which comes to your audience mind instantly. Choose any reliable domain registrars and avail their services for hosting and domain registration

Choose an ecommerce platform

To know which platform is right for you, you should look over the list of features offered by various website builders. In this case Laravel Ecommerce – Shopping Cart Software can help you out as it available on premise with a fully hosted solution. If you set up an online store using this ecommerce solution, you will get ultimate control over your store.

Website Design

Your ecommerce website design matters a lot. It is all about the first impression experienced on the overall look and feels when a user enters your online store. User experience is another factor that should be taken into account, after achieving the first impression. Best user experience can boost your online store conversion rates into a good percent.

Start Marketing

Now you are ready for the final phase, after choosing your niche, defined your audience customers, picked your right ecommerce platform and it is high time to launch a marketing campaign to grow your store and promote the brand.

Ecommerce marketing is a vast topic if you Google you can find an enormous number of blogs and articles. But I will define ecommerce marketing in three simple steps; Goal, Strategy, and Tactics. Your goal can be traffic or revenue to your online store. A strategy can be your path to achieve your goal. Tactics are the way you are going to accomplish your strategy – email campaigns, SEO, PPC campaigns, social media etc

To Sum Up

Now you know how to start an online store, it’s high time to get down to your own online business. If you are still dubious, feel free to get in touch with me. I’ll be happy to discuss it with you one on one.