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How to reduce abandoned shopping cart?
31 Jul 2018
How to reduce abandoned shopping carts?
The abandoned shopping carts have the tendency of termites in eCommerce businesses. They can damage your business conversions slowly and steadily. The increase in the number of abandoned carts will eventually slow down your business growth. Now you may get a question, how to reduce cart abandonment rate? This article will help you to recover abandoned carts and streamline your business towards excellence.
What is an abandoned cart?
An abandoned cart is an ecommerce term that refers to a visitor#34sigs online shopping cart left to wait without completing purchase. This situation can rise because of various reasons like users loss of interest or the inconvenience caused while making orders.
How to reduce online shopping cart abandonment?
We can’t tell just one or two ways that can reduce cart abandonments. Actually, there are multiple reasons which affect your downfall in eCommerce. For instance, eCommerce website design, UI/UX, product quality, marketing strategy, and customer reach can majorly influence it. With this in mind, ensure to follow these top 10 online cart abandonment tips which have the power to boost your eCommerce business.
Collect your site visitor’s email address
In the eCommerce business, a customer#34sigs email address has significant benefits for retailers. In order to reduce cart abandonment rates, eCommerce store owners must send notifications regarding cart details within certain time intervals.Some customers may sign up willingly using email details, while others want to checkout as a guest. Therefore, focus on collecting emails from guests to reduce your cart abandonment.
Send abandoned cart emails
The most preferable way to reduce cart abandonments is to send abandoned carts emails. According to reports, sending emails can recover around 30% of abandoned carts. For crafting a winning abandoned cart email, just focus on the basic elements as follows:
Discount / Review
Offer order coupons for customers to complete checkout
You have to be consistent in the process of reducing online eCommerce cart abandonment. Here is the abandoned cart flow that can help you to make customers ro complete checkouts.
(Abandoned cart - abandoned cart email - order placed - next order coupon with order email - new sale)
The Next Order Coupon works wonders as it can bring back customers to avail discounts on their next purchase. You can add coupon valid details to make customers check in without much delay.
Make Simple checkout process
Checkout process must be simple for any ecommerce business. The major reason why businesses face too many checkout abandonment is a long process. For instance, customers who abandon their cart at the checkout page are less when compared to cart page abandonments. This kind of checkout abandonment takes place mostly because of the problems in checkout page design and not the customer.
Promote free shipping
Many of the ecommerce business owners would have already tested this free shipping technique to minimize cart abandonments. The reason is, it’s simple but very effective. It works like a charm in reducing the checkout abandonment rate. As eCommerce consumers are concerned about shipping prices.This is evident from a report that says 60% of consumers abandon their carts due to high shipping costs, while 24% boost order value to avail free shipping.
Quicken your site loading speed
Generally, the e-commerce buyers will be in a hurry to place orders. So, sites that take more than 3 seconds to load will majorly see more website abandonment. This is quite saddening for business owners as entire conversion efforts get wasted. However, you can easily reduce website abandonment by improving technical factors in your eCommerce site. According to statistics, 47% of online consumers abandon a site that takes more than 3 seconds when 11% abandon the website for one second delay.
Test live sales notifications
Ecommerce stores can reduce abandoned carts greatly by using live sales notifications. You can gradually see a decrease in online shopping cart abandonment by implementing this tactic right. Sales notifications work as an alternative to social presence. This concept is also popular as push notifications, While just the names differ and strategies remain the same. You can even use this technique to target a particular product or service.
Strategize your discounts wise
Online shoppers are always attracted by discounts. By offering discounts, you can increase the sales as well as reduce eCommerce cart abandonments. There are two types of discounts that you can offer customers as follows:
Percentage based discounts
5% off, 10% off, 20% off - These types of discounts fall under percentage based discounts. This method is simple as the Average Order Value (AOV) is not taken into account.
Flat rate discounts
$5 off, $10 off, $20 off - These discounts are considered as flat rates. To be specific, any discount that mentions the direct amount deductions falls under this category.
Plan mobile commerce optimization
The number of online shoppers using ecommerce sites via smartphones is always increasing. So, it#34sigs a brilliant idea to invest in mobile commerce optimization for your online store. Here are some statistics that show the importance of mobile commerce optimization in this digital space
$626 billion revenue was generated from mobile commerce in 2018
eCommerce sales from mobile forecasts to reach 54% of total sales in 2021.
Consumer interactions spike to 200% with mobile optimization.
Monitor your live carts
Live cart monitoring is essential to track your abandoned carts information consistently. If you’re missing out analyzing consumer behaviour then you are more likely to see more abandoned carts.
Analyze the customer purchases/abandons
Focus why cart abandonment repeats for a particular product
Create your strategy to recover abandoned checkouts and reduce abandoned cart rates.
A satisfied customer is the driving force of successful eCommerce business models. Jeff Bezos says, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000”. If you are struggling to reduce cart abandonments, just follow all these tips mentioned and make customers complete purchases.