by Sajitha Banu
29 Dec 2020
Nowadays, customers have an endless number of choices when it comes to online shopping, as they like to browse and compare purchases. It’s very much important for e-commerce store owners to provide a great user interface.
First, make sure to improve your e-commerce website. For this, you need to follow these 16 simple eCommerce marketing tips to improve your business sales.
Most of the time, online shoppers are busy and have no time to wait for pages that take so much time to load. Make sure to have fast loading web pages, even if it takes more than 3 seconds, you are more likely to lose your customers.
Product images are super important for marketing your e-commerce website products or services. As customers can’t touch or feel the products in real-time using e-commerce websites, this feature helps them to buy products with confidence. Zoom Capability and 360 degree rotation help conversion better
For e-commerce online retailers, it’s easy to set automated emails after product shipping. Using it, you can ask for feedback, and reviews from customers to display on your website, Google My Business listing, Facebook, and other resources.
Also, make sure to integrate review schema in your website reviews that will enable good star ratings in Google’s search results.
The major cons of online shopping are extra delivery charges, customers are more likely to abandon their carts if they find additional charges at the end of placing an order. For this, you can offer free shipping, which helps your customers to shop conveniently.
By offering such advantages over your competitors, free shipping will not only boost user experience but it will also help you to increase e-commerce revenue and sales.
Upselling is the most widely used technique in the e-commerce industry, as it’s not easy to convince customers to visit your website.
To increase sales, you can suggest products that complement the buyer#34sigs needs. For instance, if you’re selling clothing in your e-commerce store, you can recommend the bag along with it.
You might have seen websites that show how many customers have purchased the specific product and displaying their reviews. This type of recommendation is the social proof that shows customers interest in your products and will improve your conversion rate.
You can also highlight reviews, Facebook, or social media site#34sigs likes and recommendations at the end of products on your e-commerce website.
Likewise navigation, checkout processes need to be simple. As multiple checkout steps will frustrate your customers, integrate easy checkouts in your e-commerce store. Also, you can provide multiple payment gateways in your e-commerce website that helps both customers and your store owners.
Google Analytics is an open free source that helps e-commerce store owners to understand customer’s navigation in their website and this analysis shows popular pages in your e-commerce website.
Google Analytics will help you to find where your potential customers start leaving from your site. By analyzing it, you can optimize your website accordingly.
The main objective of an e-commerce website is to have a clear call to action. For instance, imagine your product page is missing “add to cart” options. Obviously, this will affect your sales and customers will be confused to take action on your e-commerce website.
You can use tools like Optimizely, to define the color, size, and location of your call to action buttons. As it majorly affects the customer’s purchases in your online store.
You can send automated emails to your customers. This specific marketing strategy helps to reduce cart abandonment on your e-commerce website.
Even if you regain 10% of the customers who abandon your cart, it will be worth all your efforts and marketing strategies.
Creating FAQ pages in your e-commerce store helps customers to get answers for the majority of their concerns. Make use of these FAQs to boost your user interaction in your website that helps you to make purchases in an e-commerce store.
Live chat feature is even better than FAQ pages, as it helps customers to interact with your website effectively. By providing these unique features, you have a high chance to convert visitors into potential customers.
Live chat options help e-commerce businesses to build their brand. This helps to create a positive impression of your brand towards the customer.
As the online retail industry is most challenging, start blogging on your website to build customer interaction. If you post related blogs that have quality information on your website actively, you will drive more traffic to your e-commerce website and it can boost your sales.
Blogging is the best option for both established and new startup businesses, as it engages customers in your brand effectively.
If you type search intent keywords online, you will find paid advertising listings at the top of Google SERPS (search engine results). This advertisement will have product images, title, price, and many more.
Fortunately, Google shows free shopping listings and it helps customers to reach your e-commerce store and encourages them to make purchases. As it#34sigs the best way to reach a wide number of customers and promote your pr even if you can’t invest in Google Ads.
To improve your e-commerce sales and increase website traffic, make sure to keep updating your eCommerce store. Before optimizing your website, make sure to test the end number of eCommerce website tips to find which work best for your e-commerce website improvement.