Get to know more about our upcoming product releases and its features.
How Headless technology is changing Ecommerce
12 Nov 2020
Headless ecommerce provides a perfect setting for omni channel selling, reaching more customers wherever they shop and from anywhere.
Developers do not have the headache to make the back end changes like traditional ecommerce platforms as the front end is separate from the back end.
A closer look at what is headless?
Headless is a type of software architecture in which the presentation and commerce layers are separate and data exchange between the front end and back end happens through a REST API
Advantages of a headless ecommerce system
Increase omni channel selling
You can sell anywhere, anytime and take your content to your customers as headless ecommerce system connects you to existing and future front end touchpoints and increase sales and revenue
Beat the competition
You can revamp your website and bring in any changes with no hassles as the headless ecommerce has a decoupled nature to it. You can add to the shopping experience of customers by adding new and innovative shopping tools and technology to create effective product displays for your online store beat the competition. It is also customizable and flexible when compared to traditional ecommerce platforms as only the needed integrations and features can be added rather than the built in features
More control can be gained as the architecture is more cleaner and less complex. Therefore one infiltration cannot damage the entire system. The decoupled system provides more security once more planning, proper access control and other security measures are in place
The store runs much more efficiently as data doesn#34sigt put strain on other running components and also the nil resource sharing between front and back ends improves efficiency and performance
Faster implementation of updates and better scaling
The updates can be implemented by front and back end developers without affecting other operations of the store resulting in faster implementation of updates
Scale your business
The system provides you the right platform to scale your business as you can add future developments, features and front end touchpoints anytime
More personalization and experimentation options
As quick changes can be made brands can customize and change the front end experience according to customer behaviour and preferences without interfering in the commerce operations
Across all sales channels share a consistent customer experience
The new front end points which are added are customized to match the current customer experiences and you will be providing the same brand experience across all places you sell
Disadvantages of headless ecommerce system
More developers required
The development process is more for this system as changes to the store means more developers working
Management of multiple tech stacks
The need for developers who can handle different tech stacks for each back and front end touchpoints
The lesser number of native ecommerce functionalities
The absence of many common ecommerce functionalities which is otherwise present in traditional platforms
Can’t preview content
The content cannot be viewed until it goes live
Higher set up costs
More investment is required in front end development as there is no theme or template like the traditional model
Businesses who should ideally use the headless model
The headless ecommerce system is ideal for many business models, some include the ones that need omnichannel selling, businesses that need to change content constantly and the ones that are always trying to stay ahead of the competition.
To remain relevant to the modern shopping behaviour which is always changing there is no doubt that the headless ecommerce can contribute in ways more than one to bring in more business to your stores