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Upgrade from offline to online store and retain your business during COVID19
26 May 2020
Due to the current lockdown situation in India, most of the businesses are feeling the brunt. Retailers are no less at the receiving end. To come out of this crisis unscathed and to build a more sustainable business model, we at Laravel eCommerce are helping retailers to shift their operations online.
Our online model is as real as the physical store and you will never miss being at your store for a second, we promise.
Let us take a look here at the various steps that are involved in bringing your store online:-
Choose your best ecommerce software
It is always important to choose an ecommerce software that is best to grow your business online. Some of the features that makes an ecommerce software best for your business include content management capability, promotion and discount code tools, code and layout which is search engine optimized, reporting tools, blog, articles and email marketing section that is integrated, multiple payment options and the ability to scale up to your platform.
List out your essential website pages
Take smart decisions and get your online store sorted out faster so that customers can start buying from you quickly
Your store should definitely include the easily identifiable aspects of your business like logo and brand colors so that it is easy for customers to browse and buy.
The homepage is used by customers to enter the product pages and also to get information about the offers and promotions. It is more like your physical storefront. In the homepage, you can add banners or notification icons to pass on information about the purchase and shipping options available and also about the gift cards.
FAQ regarding shipping
The shipping industry is affected due to the impending COVID-19 crisis. As you ship orders to the door front of your customers, this page will definitely help customers to eliminate any doubts they have with regards to their ordered product status. You can also mention here the special measures and precautions that you are taking while packaging the products for the safety of the customers and to stop the spread of the Coronavirus.
Product policies page
Establishing clear and concise guidelines about replacing and refunding purchases will help you to eliminate complexity and additional operational costs as customers will read the guidelines and will only take actions if they have a chance of getting a refund or replacement.
An unavoidable page for your website as it gives precise information about when and where the customers can contact you. It will be good if you can include a map of your store location for the ease of local customers and contact form
Now, these are the pages where your business occurs, so it is very important to make them compelling and detailed. There are tools like Complete DIY guide to product photography, must-know tips to optimize your images, how to write product descriptions that sell to help you build high conversion product pages
Adding your products to your online store
If you have a large catalog, it will take some time to add your products. To make this process faster we offer free data migration services for customers who are launching their stores for the first time.
The facility of Gift cards
Create a digital gift card by which customers can purchase through your online store. Deliver it to your customers through email. The active gift cards should be tracked and managed in Laravel eCommerce. Customers can, therefore, redeem them in the future.
Shipping is a very crucial factor to keep your business moving. You can cut out the shipping expenses by opting for manual shipping and skipping the fancy packaging and also set up pick up options for local customers whereby they can take away the ordered product from your store in a contactless way.
All leading payment providers are available on Laravel eCommerce. You just have to enter your payment account details and you are all ready to receive payments.
Now announce to your shoppers that you are open for business
Once you are done setting up your online store the next thing that you need to do is, inform your customers about your availability. You can do this by emailing your customers, By putting a sign on your storefront for your local shoppers directing them to your online store, Informing your customers through different social media handles and updating local listings.
How Laravel eCommerce can help you
We at Laravel e-commerce are there for you in each and every step of developing your own online retail store. We provide complete support to all your queries and doubts as far as setting up your own online store is concerned. If you are looking to shift your offline store to an online one or setting up a new online store then we can help you reach the goal quickly and with no hassles at all. Contact us to launch your own online retail store now!