Top 5 Ecommerce business trends – Entrepreneurial tips

Top 5 Ecommerce business trends – Entrepreneurial tips
user_icon
Kowsika M SEO Analyst
2018-11-27

Online revenue for ecommerce industry is increasing into an additional of 1.5% of total retail sales every year over the past few decades. Customer expectations are changing fast and they are looking for shopping experiences targeted directly at them.Mega trend is about hyper personalization and ability to buy anywhere, anytime by applying latest technologies. Personalization in ecommerce is shifting towards tailor made user experience to individual customers. 

Here are the top 5 ecommerce business trends you should look forward to add in your business.

User engagement

Driving customers to your website is the primary concern in bringing more traffic to your website. The challenge here is engaging those visitors early, before they leave your site never to come back.Every ecommerce website has short time to attract customers into purchase. Sending quick email immediately after customers leave the site gives best chance of high conversion.


Best User Experience

Segmenting your prospects and customers allows you to reach out to them in more personalized way. This will help you to create a unique shopping experience for every person who visits your website. Segmented and personalized content will reach more potential clients directly. This gives more personalized user experience.With advancements of AI, your website can learn new patterns and habits to develop tailor made shopping experience in your website.

Implementing smart search-Smart search solutions

Smart search makes it easier for your visitor to find what they are looking in their site.Smart search solutions have become increasingly popular among ecommerce business entrepreneurs. Importance of natural language processing makes it possible for onsite search to research synonyms, slang terms and regional language variants.

Increasing demand for AI, AR, VR

Ecommerce business owners stand to benefit a great deal from applying these technologies in their ecommerce website. The latest AI, AR and VR technology is going to disrupt every industry in coming years. Ecommerce industry is going to benefit a lot from these fast evolving technologies. As an ecommerce entrepreneur your focus is to adapt to these technologies into viable business process that enhance the user experience of online ecommerce store. These technologies enable your ecommerce website shopping experiences in unexpected ways. It will give the opportunity to boost your engagement with visitors through hyper personalization.

Ecommerce industry is hyper competitive community where in the way in which customers experience specific brand matters most. Satisfying user expectations, strategically targeting and engaging customers in mobile will surely hit the jackpot in your ecommerce business growth.With all such speculation, latest business trends give perfect opportunity to ecommerce entrepreneurs to successfully run their ecommerce store.

Do you want to start online ecommerce store? Consult with experts today.