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Top 5 Ecommerce business trends – Entrepreneurial tips
by Kowsika M
27 Nov 2018
Online revenue for ecommerce industry is increasing into an additional
of 1.5% of total retail sales every year over the past few decades. Customer expectations
are changing fast and they are looking for shopping experiences targeted
directly at them.Mega trend is about hyper personalization and ability to buy
anywhere, anytime by applying latest technologies. Personalization in ecommerce is shifting towards tailor made
user experience to individual customers.
Here are the top 5 ecommerce
business trends you should look forward to add in your business.
Driving customers to your website is the primary concern in
bringing more traffic to your website. The challenge here is engaging those
visitors early, before they leave your site never to come back.Every ecommerce website has short time to attract customers
into purchase. Sending quick email immediately after customers leave the site
gives best chance of high conversion.
Best User Experience
Segmenting your prospects and customers allows you to reach
out to them in more personalized way. This will help you to create a unique
shopping experience for every person who visits your website. Segmented and personalized
content will reach more potential clients directly. This gives more personalized
user experience.With advancements of AI, your website can learn new patterns
and habits to develop tailor made shopping experience in your website.
search-Smart search solutions
Smart search makes it easier for your visitor to find what
they are looking in their site.Smart search solutions have become increasingly popular
among ecommerce business entrepreneurs. Importance of natural language processing
makes it possible for onsite search to research synonyms, slang terms and
regional language variants.
Increasing demand for
AI, AR, VR
Ecommerce business owners stand to benefit a great deal from
applying these technologies in their ecommerce website. The latest AI, AR and
VR technology is going to disrupt every industry in coming years. Ecommerce
industry is going to benefit a lot from these fast evolving technologies. As an
ecommerce entrepreneur your focus is to adapt to these technologies into viable
business process that enhance the user experience of online ecommerce store. These
technologies enable your ecommerce website shopping experiences in unexpected
ways. It will give the opportunity to boost your engagement with visitors
through hyper personalization.
Ecommerce industry is hyper competitive community where in
the way in which customers experience specific brand matters most. Satisfying
user expectations, strategically targeting and engaging customers in mobile
will surely hit the jackpot in your ecommerce business growth.With all such
speculation, latest business trends give perfect opportunity to ecommerce
entrepreneurs to successfully run their ecommerce store.