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Top 20 eCommerce website features to boost your business
28 Mar 2020
The profit margins in the retail industry can be increased manifolds by getting your business showcased through an e-commerce website. Developing your e-commerce website by following the latest trends can definitely help you race ahead of the competition. In this blog let us take a look at some of the key requirements for a successful e-commerce website development in 2020.
Make your website simple to use
There is nothing more assuring than a simple website. Customers prefer to get what they want with minimum fuzz. Therefore design your website in which the interface is simple and only the necessary information is present. Don’t go overboard with unnecessary details.
Use Dark mode
A dark mode reduces the strain on the eyes and also provides customer satisfaction when they surf through your website.
Add to the excitement quotient
Showcase the loyalty program that customers are entitled to once they purchase your product in your website. Loyalty programs drives customers to shop more as they will receive a discount or a free product in the future depending on the number of points they have and
can help lift the shopping experience of your customers
Optimize your website to convert first time shoppers
Customers who return to your website are very profitable. This is so because they are already familiar with your products and are loyal. Optimize your website to turn your first time shoppers to lifelong buyers. This can be done by gathering customer information through your website and reaching out to them in future to give them a personalized feeling.
A brilliant display of your products
It is very important to showcase your products with a difference in your website. This can be done by posting photos of high resolution. The techniques of photography used should be such that customers should be able understand your product closely. This can also avoid misunderstandings about your product after customers purchase it and also will help to increase conversions.
Keep your website ready for increased traffic
Every year the number of online users of your website increases, Therefore it is very important to upgrade the technological resources of your website to handle the huge customer base. This can be achieved by regularly updating your website and plugins. Maintaining a constant up time by finding a reliable host can solve this issue.
Many language support
To increase sales and conversions it is important to provide support in languages around the world as nowadays customers from different countries use your website to find services and this can help in serving them better.
The option of guest checkout
A snag experienced by the customer while deciding to do a purchase can prove fatal to your business. Allowing them to make payments without having to register into your account can help avoid this situation. By just providing them with a guest checkout option they can easily furnish their payment details, e-mail and delivery address. This helps to reduce cart abandonment.
Giving customers all payment method options
Different customers have different methods of payment ranging from credit cards to PayPal. Therefore to avoid cart abandonment it is very important to include as many payment method options as possible in your website to increase sales and conversions.
Know your Demographics
Knowing about your demographics and learning about them is very important. Also adjusting your website to suit your demographic data can prove quite useful in increasing your sales. Make your website tailor made to your target audience by tapping into the demographic details.
Make your website optimized across all devices
A responsive design across multiple devices is important as Tablets and Desktops also play important roles in conversions. Therefore it is equally important to make your website optimized across all possible devices.
Make your website load faster
The average load speed plays an important role in conversions. Load speed of 4 seconds can lose customers upto 25 percent. A website with a load speed of less than 2 seconds is found to be more lucrative. Therefore testing the load speed of your webpage with a tool like Google’s Page speed insights can help resolve this issue.
Don’t get demotivated looking at your cart abandonment rate
The cart abandonment rate can never be eliminated. 85 percent of customers research well before they buy and the conversion rate within the e-commerce industry is below 3 percent. You can certainly work to reduce it but never get disheartened.
Having a chatbot for assisting your customers can prove really helpful as they are very responsive and fast.
Protect the data of your customers
This is very important as leakage of personal data of your customers can prove fatal to your business. As you acquire various personal information of your customers for business purposes its very important to take special measures to protect their privacy.
Don’t forget to make your website mobile friendly
As most of the business online nowadays takes place over mobile devices. People expect the mobile browsing experience to be as fast as the desktop. Special emphasis should also be laid on the user experience, this can be achieved by giving your website a de-clutter feel.
Make your website Search Engine Optimized
Its very important that people discover your website easily and this aim can be achieved only by making your web page Search Engine optimized. Hire local SEO professionals to make your page Search Engine optimized. By hiring local professionals you need not outsource and can work in the same time zones.
Content is the king
There is no doubt as to how important providing your customers with valuable content is. Therefore consistently putting out valuable content in the form of blog posts, images or videos can help maintain your website with credibility. This can also help to communicate your brand ideas with your audience regularly.
Facility to track the product on your website
Once the customer books for a particular product, they expect the product to be delivered soon. The user also would like to have information about the shipping details, so incorporating such details in your website and facilitating a separate section to track the order and shipping details can create more confidence among customers about your brand.
The power of user generated reviews and product comparisons on your website
Showcasing testimonial videos on your website on how to use the product can help customers in better understanding the features of your product. Embellishing your website with user reviews and product comparisons can create more awareness about your brand among your target customers.
Having an e-commerce software and website, can definitely help you increase your chances of getting noticed in front of your target audience but by implementing the above mentioned features while designing your e-commerce website you can be rest assured of a customer experience of a higher level ensuring better customer engagement and conversions.