by Sajitha Banu
28 Mar 2020
In an eCommerce business, the quality of the products is essential but good UX & UI plays a vital role in making consumer decisions throughout the shopping journey. Before creating an online ordering platform, it’s essential to determine the must-have eCommerce website features for your e-commerce website. If you are planning to create a new e-commerce marketplace, then this article is for you! Read this helpful reference and craft your online store with essential features. Even if you already have a poor-functioning platform, this feature list will help you upgrade with the necessary improvements today.
Top-Level Domain With HTTPs
HTTPs well known as Hypertext Transfer Protocol Secure is the most secure version of HTTP. It is used to transfer data between a website and a browser with a high level of security. As e-commerce websites require user’s personal information like credit card accounts and mobile numbers, ensure to upgrade to HTTPS.
Business logo
Your business logo is not just a unique branding factor but it’s one of the interactive elements in your e-commerce website. Ensure to add your business logo in a prominent place near the header which must direct to the website’s homepage.
Navigation Bar
An intuitive navigation bar is essential to direct customers across your shopping site. Using this feature, customers can navigate every category and subcategory with one click.
Search Function
Modern shoppers find it’s convenient to have a smart search bar that can autosuggest typed texts without mistakes. This smart search bar enhances customer engagement and improves sales.
Login/ Signup
Sometimes customers may prefer to order without creating an account, but enable the login/signup feature which helps to save their personal information and make instant purchases.
Wishlist
In some cases, customers may be interested in a product but want to save it for later. A wishlist option is useful to save a list of products and make instant checkouts when needed.
Shopping cart
One of the must-have e-commerce website features includes, “shopping cart” which has to be visible and accessible on the homepage. Let customers add as many items as needed to their shopping carts.
Notification
Every e-commerce website must send notifications of order status, and delivery status to customers in real-time. You can even use these features to update promotions and sales events.
Language & Currency switcher
Every e-commerce website must send notifications of order status, and delivery status to customers in real-time. You can even use these features to update promotions and sales events.
Contact-buttons
Whatever you sell on the eCommerce website, ensure to integrate clear contact information buttons on your site. With this feature, customers can reach you directly if they need any pieces of information and place an order.
FAQs
Besides contact buttons, FAQs are a great option to resolve your customer’s queries. Offer a FAQ section to provide answers to general questions.
Breadcrumb navigation
A breadcrumb is essential for deep-structured websites with multiple categories that help customers to reach every page easily. Using this feature, you can enable the site with easy clickable options.
Product filtering & sorting
This functionality helps customers to search for products based on their requirements easily. Enable product filtering options based on different attributes like Color, Size, Pricing, etc.
Zoom
Zoomable images are helpful for customers to have a closer look at your products. This feature gives all the information about a product more clearly.
Quantity option
Just below your product pricing, add quantity options to help customers add needed quantities. This way, customers can easily adjust quantities before checkouts.
Make your website Search Engine Optimized
Its very important that people discover your website easily and this aim can be achieved only by making your web page Search Engine optimized. Hire local SEO professionals to make your page Search Engine optimized. By hiring local professionals you need not outsource and can work in the same time zones.
Add to cart
The most important feature in an e-commerce website is the “Add to cart” button, ensure to integrate this option in all your product pages.
Ratings & Reviews
Ratings and reviews are helpful for new customers to make buying decisions from past user’s feedback. Statistics say, 95% of customers look for real buyer’s reviews before making purchases.
Payment options
Many online stores accept various payment methods based on customer requests. As customers prefer to shop conveniently using their relevant payment gateways.
Final Gist!
These are the essential
e-commerce website features that meet all your business needs. Don’t forget any of these features mentioned on the list, and integrate them with your e-commerce store. Laravel Commerce is a top-notch e-commerce solution provider that offers end-to-end ecommerce solutions for you.
We have helped many of our clients to drive more sales with extraordinary e-commerce platforms. We can customize our solutions based on your business sizes, and budget, and requirements. With no further delay, get your fully functional e-commerce website and upgrade your business.