ECommerce SEO Tips : 10 Do’s & Don’ts to increase organic traffic
by Sajitha Banu
16 Dec 2020
In an era where online shopping has become the norm, its very much important to optimize for the variety of searches customers use to search the products to drive traffic and sales to our website. An optimized product page not only helps in driving shoppers to the page but also converts the shoppers into buyers. We have listed below the important SEO tips and actions to consider while optimizing product pages. Let’s get started! The process of SEO begins with keyword research. Do your keyword research, try to get the most relevant keywords for your business. You can consider prioritizing according to the relevance and what will actually convert instead of keyword search volume. Product pages have transactional intent so optimize your pages for purchase intent keywords to sell your products on your page. Optimize product pages with unique meta titles and meta descriptions. Make sure to add I this example, Flipkart has optimized its meta very well with relevant information Always write unique product title and description rank so that webpages rank for branded and non branded keywords. Give as much information as possible for consumers to make them click on your page and acquire more traffic and sales. Do not make the title and description so long. Make sure to include your customer reviews and testimonials on your page. As pages with reviews tend to convert visitors 58% more than pages without reviews. The user-generated content can help with frequent crawling of the website as well. Don’t Forget to Markup with a review schema. Help search engines to discover new content every time. Optimizing a web page means making the page as much as informative to the consumer. Having information that is needed for the consumer on the web page makes the user to take action(Purchase) soon. That will help to sell more products. Having Frequently Asked Questions clears customers common doubts and can help to reduce the bounce rate of the page.And increase time spent on the e-commerce website The structured data are very eye-catching and can help with more clicks to the website. Structured data helps in getting your page in rich snippet results, which in turn can help drive more clicks to the page and thereby more sales. The product images and videos should be very clear and visible to the visitors. As the consumers don’t have the chance to touch & feel the product in online shopping the images and videos should give them the confidence to purchase. One of the less-heralded statistics from the last few years is that more than 72% of users search for images on google before making a purchase. Experiment with your product page with different variations to the design or CTA to find out the optimal design or Call To Action(CTA) with tools like Google Optimize. You can make changes according to your user’s response and then make the permanent changes on the webpage. Fast-loading product pages reduce the bounce rate of the webpage and can improve the user experience of the visitor. The Pages must be optimized for mobile as well. The fast-loading web pages can get the pages faster in front of the visitors can improve time on page and improve sales. Audit your website for technical issues that can drain your other SEO efforts. Some of the important aspects are as below Duplicate content URL Redirects Backlinks Canonical Url Crawl budget Robots.txt Audit your website at regular intervals and fix these issues to drive organic traffic for the website. Doing the incremental updates on the website is key to driving more traffic as well. Now you know what are the important things you need to do while optimizing your product page SEO, likewise, you also need to know things to avoid. Don’t repeat these common mistakes if you’re doing it already. The common mistake people do in optimizing product pages is using the manufacturers descriptions. Most of the manufacturer descriptions are not optimized for search, so if you put some time to write a better title and description it will reflect in the visibility of the website. If you have a seasonal page like say a page for Diwali sales, don’t remove the page once the festival season is over. Instead, keep the page and update it during the same season next year. This helps in building authority to the page and it will rank better. It’s not advisable to write meta titles and descriptions that are loaded heavily with only keywords as that would reduce the relevance of the page. And also the users might find the page not relevant to their search queries, hence the CTR will reduce drastically. Automated title and descriptions with product name and brand as the title is not a best practice. Instead using automated descriptions and slight tweaks can impact your CTR. All the titles and descriptions must be unique. As with seasonal pages, its best to keep the out-of-stock pages live and provide links to similar product pages until the product is in stock. Especially if the page decent ranking and traffic Most brands don’t use properly structured data. Using the correct structured data can give you a competitive advantage to your page on the SERP as the structured data provides rich snippets that are visually pleasing to the users. Using incorrect structured data will not reflect in Google Search results Don’t use too lengthy and unattractive Call to actions as it will hamper the chances of sales on your product page. Use catchy Call to actions that make the users to buy or add the product to the cart Don’t optimize for low volume keywords which has less or no searches as the effort of optimizing gets wasted because we may not get any sales from that Internal links and backlinks are mostly built for home and category pages in eCommerce but not for Product pages. But Internal Linking strategy can have a huge impact on the ranking of the product pages in eCommerce which has a large number of pages. Last but not least, mobile optimization is not a thing we can afford to ignore. In a world where most customers prefer to use mobile for online purchases, not optimizing product pages can cause a huge loss of sales. Having a mobile-optimized product page is a must. The Bottom Line Now you have the major Ecommerce SEO optimization checklist in your hand, all you need to do is, create product pages accordingly. Ensure to follow all these tips while optimizing your e-commerce product page SEO. Give importance to all your product pages on the website.
10 Dos For eCommerce Product Page SEO
1. Keyword Research
2. Optimize Titles and Descriptions
3. Unique Product Title and Meta Description
4. Customer Reviews
5. FAQ Section
6. Structured Markup Data
7. Use High-Quality Images & videos
8. Experiment with Landing Pages
9. Optimize Fast loading
10. Technical Issues
10 Don’ts For Ecommerce Product Page
1. Don’t Use Manufacturer Description
2. Don’t Remove Seasonal Pages
3. Don’t Use Keyword Heavy Titles and Description
4. Don’t Rely on Automated Optimization
5. Don’t Remove Out of Stock Pages
6. Don’t Use Wrong Structured Data
7. Don’t Use Lengthy CTA
8. Don’t Optimize for Low Volume Keywords
9. Don’t Miss Linking Opportunity
10. Don’t Forget Mobile Optimization
