by Sajitha Banu
19 Oct 2020
We are witnessing a global health crisis that has led to an acceleration to the growth of a major transfer of business from brick and mortar sales to e-commerce quite rapidly. The global ecommerce revenue is expected to reach $2.7 trillion in 2021.
Therefore launching an ecommerce business seems just the right option for many but for that, you need to give an excellent shopping experience for customers, online. How? We will look at it here.
An excellent user experience
A quality user experience (UX) is a must, Consumers are exposed to new buying habits with attractive features coming out every other day on social platforms. You should give customers a seamless experience, as is evident from the statistics that 28 percent of customers will not complete the checkout process when the UX is confusing. Go through your store frequently and check for any difficulties while browsing for an enhanced user experience. Analysis should be done on keyword searches and pages. Check for the most visited pages as a quality UX will enhance retention and the conversion rates for your business.
Attractive pictures to create the right impression
To stand apart in the competition, attractive photos can help. Product imagery is a gamechanger now that social media platforms have in-app shopping features, for instance, Instagram shopping. Consumers can also find a product using pictures through the Pinterest visual search tool. Product-only images are required for Catalogs and images related to the products for campaigns related to website and marketing. The pictures are also an investment as you can utilize them for multiple sales mediums. For taking attractive product photographs you can think of hiring professionals or learn ecommerce product photography.
Explore the possibilities of social buying
There has been a rise in social buying since March after the stay-at-home orders were passed. All you need to do is connect with your fans on social channels to increase your social buying and expand your storefront visibility. You can promote your brand in an excellent way using social platforms. Products and services are discovered daily here. A good number of social followers and content that is Search Engine Optimized will help in taking your brand a long way.
It is necessary to create a close collaboration between your marketing and PR team who manage social accounts and your customer service wing so that the questions and concerns taken up by the marketing team can be cleared by the customer service wing.
Use cutting edge technology to your advantage
Use technologies like AR(Augmented Reality) and VR(Virtual Reality) to implement features like virtual store visits and try on options like trying on multiple shades of lipstick or preview home furniture for your space from smartphones. Other things that you can include are VR store visits and QR codes. When sending customers your product you can implement a QR code setting that will allow customers to know more about your product through updates or customer reviews.
Understand Marketing Strategies
You can strategize advertisement campaigns with the right influence of social media platforms. Most businesses use social media networks like Facebook, Twitter, and Instagram to promote their business online.
By implementing effective marketing strategies, you can reduce your costs and expand your potential leads predominantly. Try to test out multiple social media marketing strategies to find which may work best for your ecommerce business.
Choosing an eCommerce Platform
Launching an online marketplace can be challenging due to the prevailing competition in the industry. The truth is, the best time to start your ecommerce business is now. Most traditional businesses have shifted to e-commerce platforms in this current market condition. If you’re not sure to select the best eCommerce platform, you can compare multiple sources to find a seamless functioning platform.
Laravel ecommerce is one of the best-customized eCommerce platforms to start an online business. We convert your ideas to reality, our team has helped many retailers and brands to build their dream ecommerce store successfully.
Benefits of choosing Laravel ecommerce to start your business
- Scalable
- Reliable
- Affordable
- SEO friendly
- Multi-language
- Multi-store functionality
With Laravel ecommerce, you can expand your eCommerce business across multiple channels and boost your online sales. No matter what you are trying to sell, our ecommerce platform can fulfill all your business requirements.
Tips to grow your ecommerce business
- Showcase your brand’s unique selling point to customers and build their trust in your business.
- Targeting potential customers and promoting your business is an ideal option. Don’t scatter marketing strategies out of your niche.
- Create and share informative blogs or products on your website. This improves your credibility and reaches more users.
- Your website is the driving force of your business growth. Ensure to optimize your site with clear navigation that reduces.
- Try to maximize your website’s organic traffic rather than focusing on social traffic. This will improve your site ranking in top SERPs.
Conclusion
Understand that starting an ecommerce business is not complex as it first appears. You need to know the best way to start an eCommerce business and the steps to create brand visibility on different social media platforms. Once you set up an ecommerce business right, you can attract potential customers easier.
First choose the right eCommerce platform for your business, which can determine your tangible growth. Ensure to follow all the steps in this list and launch your e-commerce platform in 2021!