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5 things to know before launching an e-commerce platform in 2020
19 Oct 2020
We are witnessing a global health crisis which has led to an acceleration to the growth of a major transfer of business from brick and mortar sales to e-commerce quite rapidly. The expected growth for e-commerce in 2020 alone is about 20%
Therefore launching an ecommerce business seems just the right option for many but for that you need to give an excellent shopping experience for customers, online. How? We will look at it here.
An excellent user experience
A quality user experience (UX) is a must, Consumers are exposed to new buying habits with attractive features coming out every other day on social platforms. You should give customers a seamless experience, as is evident from the statistics that 28 percent of customers will not complete the checkout process when the UX is confusing. Go through your store frequently and check for any difficulties while browsing for an enhanced user experience. Analysis should be done on keyword searches and pages. Check for the most visited pages as a quality UX will enhance retention and the conversion rates for your business.
Attractive pictures to create the right impression
To stand apart in the competition, attractive photos can help. Product imagery is a gamechanger now that social media platforms have in-app shopping features, for instance Instagram shopping. Consumers can also find a product using pictures through Pinterest visual search tool. Product only images are required for Catalogs and images related to the products for campaigns related to website and marketing. The pictures are also an investment as you can utilize them for multiple sales mediums. For taking attractive product photographs you can think of hiring professionals or learn ecommerce product photography. Learn about the importance of effective product displays for your store
Explore the possibilities of social buying
There has been a rise in social buying since March after the stay at home orders were passed. All you need to do is connect with your fans on social channels to increase your social buying and expand your storefront visibility. You can promote your brand in an excellent way using social platforms. Products and services are discovered daily here. A good number of social followers and content that is Search Engine Optimized will help in taking your brand a long way.
It is necessary to create a close collaboration between your marketing and PR team who manage social accounts and your customer service wing so that the questions and concerns taken up by the marketing team can be cleared by the customer service wing
Use cutting edge technology to your advantage
Use technologies like AR(Augmented Reality) and VR(Virtual Reality) to implement features like virtual store visits and try on options like trying on multiple shades of lipsticks or preview home furniture for your space from smartphones. Other things that you can include are VR store visits and QR codes. When sending customers your product you can implement a QR code setting that will allow customers to know more about your product through updates or customer review
Creating content for your business
To drive more traffic to your business and reduce the cost of acquisition a good content marketing strategy is what you need. The cost for this is zero when compared to pay per click ads or display ads. All you need to do is research your competition, listen to customers and showcase excellent user experience
How is your brand interpreted in social media? Is it making the necessary impact to rake in business. How are your fans reviewing things? Practise the best ways to create the right influence in each and different social media platforms. The list goes endless while you launch your e-commerce platform in 2020!